Privacy Policy

Smart Laund operates this store and website, including all related information, content, features, tools, products and services in order to provide you, the customer, with a convenient shopping experience (the “Services”).

Smart Laund is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit or use our website, make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described below.

1. Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information:

• Contact details, including your name, postal address, billing address, delivery address, telephone number and email address.
• Financial information, including payment card information, transaction details, payment method and payment confirmation.
• Account information, including your username, password, account settings and preferences, where applicable.
• Transaction information, including products you view, add to your basket, purchase, return, exchange or cancel, as well as information about previous transactions.
• Communications with us, including information you provide when contacting our customer support team.
• Device information, including information about your device, browser, network connection, IP address and other identifiers.
• Usage information, including information about how and when you interact with or browse our Services.

2. Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, use our Services, place an order, contact us or otherwise provide information to us.
• Automatically through the Services, including through your device, your use of our website and the use of cookies and similar technologies.
• From our service providers, including companies that provide services or technology on our behalf.
• From our business and marketing partners and other third parties, where permitted by applicable law.

3. How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing and Improving Our Services

We use your personal information to provide our Services, including:

• Processing payments
• Processing and fulfilling orders
• Arranging shipping and delivery
• Managing customer accounts
• Facilitating returns, refunds and exchanges
• Providing customer support
• Allowing customers to submit reviews
• Remembering preferences
• Improving and personalising your shopping experience
• Recommending products that may be relevant to you

Marketing and Advertising

Where permitted by applicable law, we may use your personal information for marketing and advertising purposes.

This may include sending promotional communications by email or other permitted channels and displaying advertisements for our products on our website or other platforms.

Where consent is required, we will obtain it before sending marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in our emails.

Security and Fraud Prevention

We may use your personal information to:

• Authenticate accounts
• Provide a secure shopping and payment experience
• Detect and investigate suspected fraudulent, illegal or malicious activity
• Protect our customers, business and Services
• Enforce our Terms of Service and other policies

If you create an account with us, you are responsible for keeping your login details secure.

Communicating With You

We use your personal information to provide customer support, respond to enquiries and communicate important information regarding your orders, account or use of our Services.

Legal Obligations

We may process personal information where necessary to comply with applicable laws, regulations, legal proceedings or lawful requests from public authorities.

4. How We Share Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate business purposes and in accordance with applicable law.

These may include:

• Shopify and service providers that help us operate our store, including payment processing, IT services, data analytics, customer support, cloud storage, fulfilment and shipping providers.
• Payment providers involved in processing your transactions.
• Shipping and fulfilment partners where necessary to deliver your order.
• Business and marketing partners that help us provide advertising and marketing services, subject to applicable privacy laws and consent requirements.
• Professional advisers or authorities where disclosure is required by law or reasonably necessary to protect our rights.
• Business successors, where relevant in connection with a merger, acquisition, restructuring, sale or other business transaction.

We may also disclose information where you direct us to do so or provide your consent.

5. Our Relationship With Shopify

Our online store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of our Services in order to provide and improve the Shopify platform and related services.

Information you submit through our store may therefore be transmitted to Shopify and other service providers, which may be located in countries other than your country of residence.

Shopify may also process certain information as an independent data controller for its own purposes.

For more information about how Shopify handles personal information, please refer to Shopify's privacy information for consumers.

6. Cookies and Similar Technologies

Like many websites, we and our service providers may use cookies and similar technologies to operate and improve our Services.

Cookies may be used to:

• Remember your preferences
• Keep items in your shopping basket
• Understand how visitors use our website
• Measure website performance
• Support security and fraud prevention
• Provide relevant advertising, where permitted

Depending on your location, you may have the ability to accept, reject or manage certain categories of cookies through the cookie consent options available on our website.

Disabling certain cookies may affect the functionality of some parts of our Services.

7. Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not operated or controlled by Smart Laund, we recommend reviewing that third party's privacy and security policies.

We are not responsible for the privacy, security, accuracy or practices of third-party websites or platforms.

8. Children's Data

Our Services are not intended for use by children, and we do not knowingly collect personal information from children who are below the applicable age of consent in their country.

If you are a parent or guardian and believe that a child has provided personal information to us, please contact us at support@smartlaund.com to request its deletion.

9. Security and Retention of Your Information

We use reasonable measures designed to protect the personal information we process.

However, no security system or method of transmitting information over the internet can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Manage customer accounts
• Process and maintain transaction records
• Provide our Services
• Meet legal and regulatory obligations
• Resolve disputes
• Prevent fraud
• Enforce agreements and policies

The exact retention period may vary depending on the type of information and applicable legal requirements.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These may include:

• Right of access – You may have the right to request access to personal information we hold about you.
• Right to correction – You may have the right to request correction of inaccurate or incomplete personal information.
• Right to deletion – You may have the right to request deletion of certain personal information.
• Right to data portability – In certain circumstances, you may have the right to receive a copy of your personal information in a portable format.
• Right to object – You may have the right to object to certain processing of your personal information.
• Right to restrict processing – You may have the right to request that we restrict how certain personal information is processed.
• Right to withdraw consent – Where we rely on your consent, you may withdraw that consent at any time.
• Marketing preferences – You can unsubscribe from promotional emails at any time using the unsubscribe option included in our emails.

These rights are subject to applicable legal requirements, exceptions and limitations.

To exercise an applicable privacy right, please contact us at support@smartlaund.com.

We may need to verify your identity before processing certain requests.

11. UK and EEA Privacy Rights

If you are located in the United Kingdom or European Economic Area (EEA), applicable data protection laws may provide additional rights regarding your personal information.

Depending on the circumstances, these may include the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Restrict certain processing
• Object to certain processing
• Receive certain information in a portable format
• Withdraw consent where processing is based on consent

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

You may exercise these rights by contacting us at support@smartlaund.com.

12. Complaints

If you have a complaint about how Smart Laund processes your personal information, please contact us first at:

support@smartlaund.com

We will review your concern and respond in accordance with applicable law.

If you are located in the United Kingdom, you may also have the right to lodge a complaint with the relevant UK data protection authority.

If you are located in the European Economic Area, you may have the right to lodge a complaint with the relevant data protection authority in your country.

13. International Data Transfers

Your personal information may be transferred, stored or processed outside the country in which you live.

Where required by applicable law, we use recognised safeguards for international transfers of personal information.

For transfers from the United Kingdom or European Economic Area, these safeguards may include appropriate contractual protections or transfers to countries recognised as providing an adequate level of data protection.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements or regulatory obligations.

When we make changes, we will publish the updated Privacy Policy on our website and update the “Last updated” date at the top of this page.

15. Contact

If you have questions about this Privacy Policy, our privacy practices or would like to exercise any of your privacy rights, please contact us:

Smart Laund
Email: support@smartlaund.com